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Nike behavioral interview questions

Researched interview questions, process detail, and difficulty signals for Nike, compiled by the Primly research team.

4 experiences Difficulty 4.3/5 Consumer / Athletic Apparel
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Brand Marketing Manager

virtual · Difficulty 4/5

Recruiter screen, hiring manager interview, marketing case study, behavioral, and final with director. Brand marketing at Nike is one of the most influential roles in advertising.

  • Walk me through a campaign you've led.
  • Tell me about handling a controversial campaign moment.
  • Describe partnering with athletes on a brand story.
  • How do you balance brand purpose with commercial outcomes?

Designer

onsite · Difficulty 5/5

Portfolio review (intense), design exercise on a product brief, critique, cross-functional with product + research, and final with design VP. Nike design is craft-obsessed.

  • Walk me through a design from inspiration to production.
  • Tell me about advocating for an unconventional design.
  • Describe collaborating with athletes on a product.
  • How do you balance commercial appeal with innovation?

Product Manager

virtual · Difficulty 4/5

Recruiter screen, hiring manager call, product-sense round, analytical, cross-functional, and exec final.

  • Walk me through a launch that moved digital revenue.
  • Tell me about a feature you killed.
  • Describe partnering with engineering on a complex feature.
  • How do you balance Direct revenue with wholesale partner relationships?
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