For universities

Career-Ready Storytelling at Scale.

Primly helps students practice behavioral interviews using their resume and target job descriptions—so they arrive to career appointments with clearer stories, stronger examples, and less "blank page" anxiety.

Launch in days. No new systems for your team.

Start a Campus Pilot Explore Career Centers

Why Career Centers Choose Primly

Reduce repeat coaching

Students draft and refine interview-ready stories before meeting an advisor—so appointments start at a higher baseline.

Standardize quality across cohorts

A consistent prep workflow for internships and full-time roles, across majors, year levels, and appointment types.

Increase readiness & confidence

Students practice out loud with coaching and iterate quickly—advising time goes to strategy, not first drafts.

How It Works

01

Students upload resume + select role

They bring their own experience and the job or internship they're applying for.

02

Role-specific practice is generated

Students receive questions and draft responses grounded in their resume and the role's requirements.

03

Students rehearse with Practice Coach

They practice delivery, clarity, and conciseness—building real interview confidence.

04

Appointments become higher leverage

Advisors spend time refining positioning, selecting the strongest stories, and improving delivery.

Everything Students Need to Prepare

A complete toolkit for behavioral interview success

  • Resume + job specific questions
  • Storytelling guidance that isn't robotic
  • "Tell me about yourself" builder
  • MatchScore insights
  • Unlimited Practice Coach
  • Job-tailored resume
  • ATS compatibility scan
  • Cover letter & outreach drafts

Designed for Career Centers

Flexible deployment for any student success program

Before appointments: required pre-work

Students complete a short prep flow so appointments start with strong inputs.

Workshops & cohorts: guided homework

Use Primly between sessions for consistent practice and faster iteration.

Equity at scale

Students who can't attend multiple appointments still get structured, repeatable prep.

Frequently Asked Questions

Does this replace advisors?

No. Primly shifts the work so advisors spend time on higher-order coaching rather than first-draft storytelling.

How do campus codes work?

You sponsor a cohort through a campus invoice. We provide access codes students redeem to unlock their prep packs.

Can we limit access to our students?

Yes—on request we can enable .edu-only redemption for a pilot.

What kinds of roles does this support?

Any internship or full-time role that uses behavioral interviews—students tailor prep to the job description they provide.

Run a Campus Pilot This Recruiting Season

Standardize storytelling quality without increasing advising load.