got laid off two months ago and Yelp just came through with a recruiter screen that went well. final loop scheduled in about 3 weeks for a senior marketing/growth role.
would really appreciate anyone who's been through their loop recently (2025-2026) to drop: role/function how many rounds, what format what surprised you rough timeline to offer
also curious if Yelp is known for any particular behavioral themes, the recruiter mentioned 'authenticity' a few times which made me think they have specific cultural values they screen for. any intel welcome.
4 replies
marketer_mei
went through a senior PMM loop there about 6 months ago. 4 rounds: recruiter, hiring manager intro, a portfolio/case presentation (they gave a week to prep), then behavioral panel. the presentation was the meat of it. they wanted specific metrics from past campaigns, not just strategy. I prepared a 20-minute deck with before/after performance data and they peppered me with questions the whole time.
on the authenticity thing: it's real. they asked me straight up about a campaign that underperformed and what I'd do differently. answer honestly, not defensively.
laidoff_lena
the 'answer honestly, not defensively' framing is exactly what I needed. I tend to hedge failures too much in interviews. I'll practice just saying what went wrong.
growth_gabe
growth PM loop was 5 rounds, roughly 4-5 weeks start to finish. heaviest emphasis was on defining success metrics and then defending them when the interviewer poked holes. if you say 'I'd track DAU' be ready for 'why not retention rate' or 'what happens if DAU goes up but revenue goes down'. think through the counter-metrics.
tired_recruiter
the 'authenticity' language is pretty standard Yelp culture vocabulary. it usually translates to: don't give polished non-answers on behavioral questions. they actually want to hear about real failures. candidates who are too buttoned-up tend to score lower on culture even if their skills are there.