Warner Bros. Discovery · Primly Community

Went through the full WBD content marketing loop, here's the actual breakdown

hardware_hugo · 5 replies

Finally on the other side of a WBD interview process for a Sr. Content Strategist role supporting Max. Took about 5 weeks from first recruiter call to offer. Here's what it actually looked like:

Round 1: Recruiter screen, 30 min. Standard background questions plus a lot of 'what do you know about the Max rebrand?' They clearly want people who have thought about their streaming positioning, not just generic content folks.

Round 2: Hiring manager call, 45 min. Mix of behavioral and conversational. She asked me to walk through a content campaign I'd owned end-to-end, including what failed and what I'd do differently. No polish expected here, real specifics rewarded.

Round 3: Panel with two peers, 60 min. One was from the brand team, one from editorial. They gave me a scenario: 'HBO has an upcoming prestige drama and Max's social presence for it is underperforming. What do you do?' Not a formal case, but they definitely wanted structure.

Round 4: Writing exercise. 48-hour take-home. 2 content assets: one for social, one for a newsletter segment. Fairly specific brief. I treated it like real work, not a sample.

Total time from offer to start: 3 weeks. The team felt collaborative in the interviews, which matched once I was in. One honest flag though: headcount limbo. I'd been told the req was 'open and moving fast' and then it sat for 2 weeks with no updates. Push for clarity on budget approval status early.

5 replies

pm_priya

the 'what do you know about the Max rebrand' question at the recruiter screen is telling. that's a filter, not small talk. if you haven't actually used Max and thought about it vs Netflix vs Hulu you're going to sound generic in that first 10 minutes.

content_cole

exactly. i had a whole 5 minute answer ready because i was honestly skeptical about the Max rebrand and had opinions. that seemed to land better than someone who just says 'great brand, excited about the content library.' they want people with a point of view.

laidoff_lena

the headcount limbo thing is real at WBD. a friend got an offer rescinded post-verbal last year when the merger restructuring hit a budget freeze. not saying that to scare you, just: don't resign anything until you have a signed offer letter.

marketer_mei

congrats on landing it. curious: did they ask anything specifically about AI content tools or where you stood on GenAI in content workflows? that question is everywhere now and i wonder if media companies have a specific take.

content_cole

yes, actually. not super formal but the HM asked 'how are you using AI tools in your current role.' it felt like a culture-fit check, not a tech quiz. they wanted someone pragmatic, not someone who either hates it or thinks it replaces strategy.