putting this here because I couldn't find recent data when I was interviewing.
Senior Brand Manager, home and hygiene category, London HQ. Offer I received: base: £68,500 annual bonus target: 15% (paid quarterly, target not guaranteed) pension: 7% employer match private health, dental, some wellness allowance
total package worked out to roughly £82-84k on-target depending on the quarter.
negotiation: I asked for £72k base citing a competing offer. they came back at £70k with a one-time "welcome payment" of £2k. I took it. probably had a bit more room but didn't push.
this is for ~5 YOE in brand/marketing. London cost of living is real so calibrate accordingly.
4 replies
laidoff_lena
the quarterly bonus thing is annoying. it sounds good until you realize one bad quarter wipes out a chunk of your annual expectation. did they give you any sense of historical payout rates?
numbers_only
they said "typically above 90% of target" but wouldn't put a number on it. take that for what it's worth.
marketer_mei
tracks pretty closely to what I saw for a similar level in a different category. base ranges seem to have a fairly tight band. the welcome payment move is classic, it doesn't affect the recurring comp number so it costs them less long-term.
bootcamp_bri
thanks for sharing this. really useful context for anyone calibrating FMCG against tech. different universe in terms of RSUs but the stability trade-off is real.