Interviewed for a senior PM role at Target earlier this year. Not the job I ended up taking but the process was thorough enough that I learned a lot about what they look for. Sharing the question breakdown.
Target PM interviews for senior roles typically run 4-5 rounds: recruiter screen, hiring manager conversation, a product exercise, a panel of cross-functional stakeholders, and sometimes a leadership round.
The product exercise was the most differentiated part. I had 48 hours to prepare a product strategy presentation for a prompt roughly like: "How would you evolve Target's digital app experience to drive more repeat purchase from existing loyalty members?" You present to a panel, then they ask questions for 20-30 minutes.
What they cared about in the presentation: Did you actually use the product and come in with specific observations (not generic advice) How do you define and measure success. They pushed on metrics hard. Not "I'd track engagement" but what specific metric, how would you instrument it, what's your north star vs guardrail How does your proposal interact with in-store operations, not just the digital surface. Target is not a pure digital company. Ignoring physical retail in a Target PM answer is a fast way to fail Prioritization: they gave me a list of 7 hypothetical features and asked me to rank and defend. The ranking mattered less than the framework
The behavioral questions in the panel round: Tell me about a time you had to kill a feature you championed How do you work with a skeptical engineering partner What's the hardest prioritization decision you've made recently
One thing I noticed: they really want PMs who can operate across digital and physical. If your background is pure B2C mobile app or pure B2B SaaS, you'll want to spend time thinking through omnichannel use cases before the interview. That's table stakes.