Let me save you some time: I did two Sony PM loops in 2025. Different divisions. Got to final round both times. No offer either time. I have a lot of data.
Sony has several distinct PM roles across its business units. PlayStation (SIE), Sony Electronics, Sony Pictures, Sony Music. The interview process differs by division but there are common threads.
Product design questions: Both loops included a classic design question. "Design a feature for the PlayStation home screen to help users discover indie games." They want you to anchor on user needs, not jump to features. I went too fast to solutions in my first loop and got dinged for it.
Metrics and success definition: "How would you measure the success of a redesigned party chat feature?" This one was deceptively simple. They probed hard on which metrics I'd prioritize and why, and what I'd do if they moved in opposite directions.
Prioritization / trade-offs: The PlayStation version of this was specifically about hardware vs software constraints, which is a real tension at SIE. Know that game console product management involves constraints most consumer apps don't have.
Strategy questions: "Sony's gaming revenue is under pressure from subscription fatigue. What would you recommend?" This came up in my second loop. They wanted structure, not a hot take. I did well here.
What hurt me: Both times, feedback was something like "strong strategic thinking but we wanted more evidence of execution depth." Lesson: have concrete stories about shipping things, not just influencing things. They want PMs who get into the details with engineering.
Comp for senior PM at SIE in 2026 was described to me as $170k-$220k base plus equity. I never got to negotiation so I can't speak to flexibility.