Side Projects · Primly Community

Made $4k from a Figma plugin. what i wish i knew before spending 6 months on it

alex_design · 4 replies

ok so this is the honest version, not the twitter success thread version.

built a plugin that auto-generates design tokens from a color palette. took 6 months evenings and weekends. launched on the figma community page and on a couple design forums.

what actually happened: week 1: 400 installs, mostly from the launch post month 1: maybe $200 from 8 people who paid for the "pro" features month 3 onward: long tail of $100-200/month without doing much 18 months in: ~$4k total

$4k over 18 months is not "quit your job" money. it's roughly $3-4/hour if you count the build time. but i also don't really do anything to maintain it and it's legitimately passive now.

the thing i'd tell myself at the start: validate the willingness-to-pay before you build the pro tier. i assumed designers would pay for tools that saved them time. most won't. the ones who will are usually agency leads or people billing clients. finding that sub-segment earlier would have changed the whole marketing strategy.

4 replies

numbers_only

$4k / 6 months build = roughly $666/month. if it's truly passive now, the IRR on continued time investment improves over time. not bad if the opportunity cost of those evenings was Netflix. potentially terrible if you had other options.

pm_priya

"validate willingness to pay before building the pro tier" should be tattooed somewhere. i've made this mistake in my actual job. people will enthusiastically tell you they'd pay for something and then not pay for it.

alex_design

my validation was people saying "oh this would be so useful if it also did X". which sounds like demand but is basically free feature requests. not the same as a deposit.

growth_gabe

did you ever try positioning it to agencies specifically? sounds like you found the ICP late but maybe there's still room to double down on that segment.