okay so here's my problem. 10 years in marketing. i've done brand, demand gen, content, product marketing, and a weird 18-month stint doing customer success because the startup was small enough that meant me. my resume reads like six different people applied for the same job.
every article says 'write a focused summary at the top.' but focused on what? if i write a PMM summary i erase the demand gen work. if i lean into growth i lose the brand equity stuff. and the customer success chapter doesn't fit anywhere without looking like i wandered off.
what i've landed on, three weeks in:
version control your resume, actually. i now have three: a brand/PMM version, a growth/demand gen version, and a generalist version i use when i'm honestly not sure what the role really is. the summary changes, a few bullets swap in and out, but the skeleton is the same. took maybe 3 hours to set up, saves me rewriting from scratch every time.
the summary isn't a bio, it's a pitch. i was writing 'results-driven marketing leader with 10 years of experience across...' which is exactly what every recruiter has trained themselves to skip. what actually got positive recruiter feedback: two sentences, specific function, one number, one directional claim about what you're good at. that's it.
example of what i cut: 'versatile marketing professional skilled in cross-functional collaboration and go-to-market execution' (meaningless).
example of what i kept: 'PMM with 10 years building launch playbooks for B2B SaaS products. launched 14 features in 2024; specializes in competitive positioning for crowded markets.' boring but readable.
the customer success chapter i just put in a short 'additional experience' note. one line. nobody's asked about it weird yet.
hopefully this helps someone in the same boat. the diversified career is genuinely hard to package. anyone found a better pattern?