Finished my P&G Brand Management interview process about 5 weeks ago. Sharing the full arc because the internet information on this is all over the place.
Round 1: 30-min HR screen with a recruiter. Pretty standard, why P&G, walk me through your background, what brands do you love. The recruiter was genuinely warm and actually prepped me on what to expect, which was a good sign.
Round 2: Two 45-min interviews with brand managers on the same day, back to back. Both were pure behavioral. Questions like "Tell me about a time you influenced without authority" and "Describe a situation where you had to work with limited data." They're really looking for the STAR structure and they want specificity. I over-explained context and got gentle redirects to just get to the action.
Round 3: A final interview with a brand director, plus a business case exercise that was sent 24 hours in advance. The case was a real scenario, something like recommending a go-to-market approach for a product refresh. I had 30 minutes to present and then fielded questions for another 20.
What surprised me: they were incredibly curious about how I think about consumers, not strategy abstractions. Every follow-up question drilled down to "but what does the consumer actually want?" Prep with that lens and you'll do much better.
Timeline was 4.5 weeks from application to verbal offer. Moved slowly but consistently.