Just finished the full process for a Brand Manager role on one of their snacks portfolios. Took about 5 weeks start to finish. Sharing because I wish I had something like this going in.
The HireVue screen was 5 questions, 2-minute limit each. Pretty standard leadership behavior prompts: tell me about a time you influenced without authority, give me an example of leading through ambiguity, etc. The timer stressed me out but the questions themselves weren't tricky.
After that, phone screen with the recruiter (30 min, mostly background, culture fit, comp range). Then I had a written case emailed to me 48 hours before the final day. It was a mock brand planning scenario: a declining SKU, a limited budget, and you present a 12-month plan to a panel. That was the meaty part.
The panel itself was 4 back-to-back 45-minute slots: the hiring manager, two cross-functional partners (a finance person and a shopper marketing person), and an HR business partner. The cross-functional interviewers asked a lot of 'how have you worked with finance / sales / supply chain before' questions. They really want to see you think across functions, not just in your lane.
What mattered most: specific numbers in your stories. Revenue impact, share point changes, ROI on campaigns. Vague storytelling got a polite nod and moved on. Concrete results got follow-up questions.
The HR interview at the end was actually substantive. Not just salary conversation. They went deep on leadership style and why PepsiCo versus competitors.