Overview
Lead Quaker Master Brand Equity + Core base business （HOT+CPD platforms） including innovation, communication, business planning and P&L management. Lead commercial calendar for base business, innovation development and launch, communication and campaign planning to support market share growth and P&L delivery.
Responsibilities
Key Responsibilities/Tasks: Set China Quaker base business agenda, including PSP and AOP plans, commercial calendar and execution from media to shelf. Lead entire annual brand engagement communication platform SBP and AOP to drive total brand's equity with sustainable and measurable growth (focus Q1 Q2 and Q4) Ensure successful execution of innovation projects within brand guardrails in region and local Commercial Units Partner with global team on key equity agenda while influencing for local relevance. Partner with CUs to align, influence and drive Quaker base business and equity agenda.
Qualifications
Key Capabilities & Competencies Strong track record of delivering growth Expertise in setting and driving the base business agenda Strategic leadership and comfort with ambiguity Excellent Knowledge of Marketing processes and systems (Product / Brand Development, Consumer / Trade promotion, Advertising & Creative, Brand P & L Management, Value & Pricing Management, Trade Marketing, Packaging, Media Planning / Development) Strong communication and facilitation skills Ability to lead cross-functional team of senior leaders to aligned strategic priorities, requirements and trade-offs Strong communication and equity experience