Finished my NBCUniversal loop about three weeks ago for a Senior PM role on the Peacock growth team. Took about 5.5 weeks start to finish.
Round breakdown: Recruiter screen (30 min): pretty light, mostly about why media/streaming, comp range, location Hiring manager (45 min): half career story, half a product-strategy question about retention in a crowded streaming market Technical PM round (60 min): SQL-ish question about analyzing content engagement data, nothing crazy. They mostly wanted to see if I could interpret a funnel and ask sensible clarifying questions. Cross-functional panel (60 min): three people, one from analytics, one from marketing, one from eng. Behavioral heavy. STAR format expected. Final VP conversation (45 min): vision-level, "where do you see streaming in 3 years," felt more like a fit conversation than evaluation
What surprised me: they asked a lot about stakeholder management in large orgs. I had two questions in different rounds about times I disagreed with a partner team and how I resolved it. NBCU is famously matrixed so I think they're screening hard for people who can operate without a lot of authority.
I did get an offer. The hiring timeline was slow but the process itself was organized. Recruiter was communicative which helped.