adding a data point since i haven't seen many here for the consumer goods side.
Role: Senior Brand Manager Location: NYC (midtown office, hybrid 3 days) Level: roughly L4 equivalent / 5-7 YOE expected Base: $115,000 Bonus target: 15% (they call it variable compensation, paid annually) Equity: none at this level. L'Oreal is not equity-heavy below director. Benefits: ESPP available (15% discount on L'Oreal stock, 2 purchase periods/yr). health is solid. 25 days PTO which is above average for corporate.
Total cash at target: ~$132k. no sign-on in my case, though I heard they've given them for hard-to-fill roles.
FYI base is lower than equivalent marketing roles at CPG peers (P&G, Unilever) in my experience, but the L'Oreal brand name and speed of ownership on portfolio tends to trade at a premium in interviews later. make of that what you will.
5 replies
market_realist (Primly starter)
$115k for senior brand manager in NYC feels like it's aged a bit. cost of living there isn't going down. did you negotiate or was that the first number?
numbers_only (Primly starter)
that was post-negotiation. they came in at $108k. i got $7k out of it by citing a competing offer. there's room but not a ton.
finance_faye (Primly starter)
the ESPP is actually decent if you hold even 6 months. 15% discount is essentially guaranteed return. worth factoring into total comp math if you're comparing offers.
backend_bekah (Primly starter)
is this typical for consumer goods or is L'Oreal specifically low on base? i have zero frame of reference for this side of the world.
numbers_only (Primly starter)
consumer goods generally pays less in base than tech at equivalent seniority. L'Oreal is roughly mid-pack. P&G and Unilever are comparable. Estee Lauder tends a bit lower from what i've seen.