I interviewed at Intuit twice. Once in 2023 (didn't get the offer) and once in early 2026 (did). The behavioral rounds changed a bit between the two so I'll talk about the recent experience.
Intuit publicly talks about their "prosperity for all" mission and their powering prosperity narrative. I went in expecting those values to be reflected in the questions and they were, but maybe not in the obvious way. It wasn't "tell me you care about small businesses." It was more situational.
Recent questions I actually got or heard from others in my cohort: "Tell me about a time you disagreed with a decision and how you handled it." Classic, but they pushed on what happened after you raised it. They want to know if you can influence without authority and move on. "Describe a situation where you had to deliver bad news to a stakeholder." Very common at Intuit. They serve SMB customers who are stressed about money, so communicating clearly under pressure matters to them. "Tell me about a time you had to learn something quickly to solve a problem." This came up across multiple rounds, I think they genuinely value intellectual curiosity and learning velocity. "Give an example of when you advocated for a customer." This one felt specific to Intuit's DNA. Think TurboTax users, QuickBooks small business owners, Credit Karma users.
The format was STAR-based. Interviewers would usually prompt for more detail on the Result part. They wanted quantified impact when possible, which was hard for me because I was coming from an ops role with fuzzy metrics.
My honest take: they're looking for people who are thoughtful under ambiguity, communicate well, and have genuine examples of caring about the end user. If you've worked in a customer-facing or product-adjacent role, lean into that.
The 2023 rejection was because I rambled and didn't quantify. 2026 I tightened my stories to under 2 minutes each and had rough numbers for impact. Night and day difference in how the conversations went.