Just finished a 5-week process for a Senior Brand Manager / PMM-adjacent role under the North America marketing org. Wanted to write this up while it's fresh.
Round 1: 30 min with a TA recruiter. Standard: walk me through your resume, why Coca-Cola, salary range. She was warm, gave me a heads-up about the competencies they use.
Round 2: 60 min with the hiring manager. All behavioral, very STAR-structured. Questions I got: a time I had to champion a brand decision without full data, a time I managed a complex cross-agency project, and a time I failed and what I learned. Felt like she was checking boxes honestly.
Round 3: Panel with 3 people: another marketing leader, someone from insights, and an ops person. Same behavioral format but from different angles. The ops person kept pushing on execution detail which I wasn't expecting.
Round 4: Presentation to the hiring manager + her director. They gave me a business problem 5 days in advance: "How would you reposition a Coca-Cola brand in a category facing declining volume?" 20 min presentation, 25 min Q&A.
The presentation round was where I felt most in control, honestly. They responded well to competitive framing and were not defensive about the brand's challenges.
Total time from app to final: 5.5 weeks. Recruiter was responsive. Offer came 10 days after the final round.