Went through BCG's PM interview process for a role on their BCG X digital product team. BCG is not a typical tech PM job. The frame matters a lot going in.
Their PM interviews are hybrid: part consulting, part product. You won't escape case-style questions, even for an internal product role.
What the BCG PM loop looked like: Phone screen with a recruiter (standard, covered elsewhere) Case-style PM round with a senior PM: market sizing, product strategy for a client scenario Product sense deep-dive: "Tell me about a product you've worked on that shipped, what would you change, and why?" Behavioral round: leadership, prioritization under ambiguity, stakeholder situations Presentation round: I was given a 2-day prompt and asked to present a go-to-market plan for a hypothetical digital tool for a BCG client sector
The presentation round was the real differentiator. They gave me a sector (healthcare, in my case) and a loosely defined product idea. I had to structure a launch plan with metrics, risks, and stakeholder map. They interrupted multiple times during the presentation to stress-test assumptions. This is very consulting culture. You have to be comfortable defending your logic in real time.
Questions I remember being asked: "How would you prioritize features if the consulting team and the end client had opposing opinions?" "A product you launched underperformed. Walk me through how you'd diagnose why." "What metric would you use to know if this feature was actually helping consultants?"
Comp for BCG PM roles skews lower than pure tech PM at a FAANG. But the work is varied in a way that's genuinely interesting if you like ambiguity and cross-sector exposure. Know what you're optimizing for before you sit down.