I accepted an Apple PM offer in March and have been comparing notes with two other PMs who joined recently. Putting numbers down because the PM comp data out there is thin.
Senior PM (my level), consumer apps org, Bay Area: Base: $195k RSU grant: $550k over 4 years Bonus: 15% target Sign-on: $25k (negotiated up from $15k) Year-1 TC estimate: ~$255k including sign-on, about $235k steady-state
PM 2 (friend, hardware-adjacent org): Base: $175k RSU: $400k over 4 years Bonus: 12% target Sign-on: $10k Year-1 TC: ~$218k
Sr PM at a higher level (someone I know from before, 9 YOE, joined services): Base: $220k RSU: $800k over 4 years Bonus: 15% TC: high $380k range, possibly more with annual refresh
A few things I've noticed:
Apple PM titles are confusing. They don't map cleanly to other companies. 'Product Manager' at Apple can mean very different seniority levels depending on the org. Ask your recruiter explicitly what the job level number is and compare against their internal ladder.
The services org (Apple TV, App Store, Subscriptions) tends to pay differently from hardware org PMs. Services is newer to the PM discipline and they've been hiring aggressively, which has pushed comp up.
Negotiation: my sign-on moved with one ask. RSU grant didn't budge but I hadn't pushed hard either. Base I was told was 'fixed' but I've since heard it sometimes moves if you have a high base from current employer.
Happy to answer questions below.