posting for the record since i couldn't find recent data when i was negotiating.
Role: Senior Software Engineer, digital platform team Location: Amsterdam (on-site hybrid) TC: ~EUR 105k base + 10% annual bonus target + 30% product discount + standard NL benefits (pension, healthcare contribution)
no equity, which is the big thing. adidas is not a startup and doesn't pretend to be. the bonus is performance-gated and i was told historically pays out around 7-8% if the business hits targets.
for context i had competing offer from a smaller digital agency in NL at EUR 95k base with more flexibility. the adidas name, the team size, and the benefits (seriously the discount adds up if you actually buy their stuff) tipped it.
if you're coming from US big tech: yes it's lower TC. the quality of life tradeoff is real though. on-call is not a way of life there the way it is at certain US companies.