Just finished my Accenture PM loop. I was interviewing for a product management role in their Song practice (that's their marketing/customer experience arm, formerly Accenture Interactive). Sharing what the interview questions actually looked like.
Quick context: Song PM roles are more agency/consulting flavored than classic product company PM. They embed PMs in client engagements, so the interview reflects that. If you're coming from a pure product company background, calibrate your stories accordingly.
Types of questions I saw:
Product design / case questions (not standard PM interview fare, more consulting-flavored): "A retail client wants to improve their mobile app conversion. How would you approach diagnosing the problem and recommending solutions?" "Design a feature that increases repeat purchase for a direct-to-consumer brand."
For these, they wanted a structured approach: understand the goal, ask clarifying questions, define success metrics, then generate options. Very similar to a consulting case format, not a traditional "design an elevator for blind people" PM question.
Behavioral / delivery questions: "Tell me about a time you managed competing priorities from multiple stakeholders." "Describe a product or project you owned that didn't go as planned. What happened?" "Tell me about a time you had to deliver a difficult message to a client."
Strategy / product sense (lighter than I expected): "Where do you see customer experience going in the next 3 years?" "What's a product or digital experience you think is genuinely well done and why?"
What didn't come up: no SQL, no analytics deep dive, no A/B testing design. This is more of a client strategy and delivery PM role than a growth or data PM role.
Overall the interview felt collaborative and smart. The interviewers were interested in my reasoning, not just the answer. Offer pending; fingers crossed.